From our tree house here, high above the publishing jungle, we hear things. (I hear things in coffee shops, too, and sometimes they end up in my books.) Lately, the term “hybrid publishing” has been tickling our ears. Monkeys love tickles and I was intrigued, so I snuffled around to see what all the hub-bub was about.
Hybrid publishing was originally minted to refer to those lucky self-published books that were later picked up by a traditional publisher. There are many examples of these 'cross-over' books, but I’ll point out PJ Hoover and her book Solstice, because she’s my Facebook friend and I like her.
Ironically, the term also applies to the opposite situation.
Books that were originally published by
a traditional publisher and have gone out of print or are stuck on a backlist are being reclaimed by the authors, repackaged and re-released, either as
ebooks or POD. I personally know of three well-published authors in the midst
of this now. The process isn’t always easy – publishers are sometimes reluctant
to let go of the rights. But those authors who can swing it get 100% royalties, lots of freedom and massive power.
And a tiara. And a cape. (Part of that might be a lie.) Hybrid
publishing is also used to describe traditionally published authors who decide
to go the self-published route with their later books. But to me, that’s just
self-publishing by a famous person.
|(My tiara. I wear it on Wednesdays.)|
|Teams are fun!|
A company called NetMinds is focusing on this ‘team approach’ with their Disruptive Team Publishing Platform, touted as “an alternative to traditional and self-publishing.” From their press release:
Net Minds has built a software platform that allows authors to find any member of the publishing value chain, such as editors, designers, publicists, etc., selecting potential collaborators through a discovery system that includes ratings and commentary on a professional’s work. These teammates are invited into, or can request to join a project, offered traditional transactional and non-traditional compensation options, like percentages of the book’s financial performance, and the community then produces the book.”
In a similar-but-slightly-different vein, there is Diversion Books, headed by Scott Waxman, of Waxman Leavall Literary Agency (no stranger to traditional publishing.) Diversion offers “…a full service approach to production, marketing, and publicity, and engages the latest tools and technologies in order to produce and promote its titles in the best possible way.” To over-simplify their services...they help you self-publish your book, BUT there is a submission process and they don’t accept every project. They also take more in royalties than self-publishers but the author’s cut is still significantly higher than with traditional publishing—50% or more. Sadly, Diversion does not accept children’s, MG or YA titles at this time.
So, all of this is VERY cool stuff, but what do you guys think? Is this the way of the future? What are the drawbacks? Would you hybrid publish?